This project is a vibrant botanical packaging design created for RRRAW handcrafted chocolate, developed for a box of five mini chocolates.
“RRRAW is a young craft chocolate company based in Johannesburg, South Africa, focused on making high-quality chocolate that is both distinctive and accessible. The company uses carefully sourced ingredients from across the African continent. The beans used in their dark chocolate come from Uganda, where they are sustainably sourced through a certified B Corporation working with more than 2,500 smallholder farmers. The beans are certified organic and have been recognized among the top 50 beans by the Cocoa of Excellence program. RRRAW also makes its chocolate vegan-friendly, making the product line more inclusive and approachable for a wider audience.”
Because the brand’s identity is rooted in an African rainforest-inspired world and centered around the slogan “Taste the jungle!”, I wanted the packaging to fully immerse the viewer in that atmosphere. My goal was to capture the richness, energy, and layered beauty of the tropics in a way that would feel playful, premium, and immediately eye-catching on the shelf.
Through this packaging concept, I wanted to reflect both the lush storytelling of the brand and the quality of the product itself combining tropical illustration, artisanal food branding, and strong shelf appeal into a design system that feels energetic, distinctive, and full of character.
